New prestigious appointment for Svicom in Campania: at the start the management of “La Birreria” of Naples

Yet another prestigious appointment for Svicom, which received the mandate from the promoter Gruppo Cualbu for the management of “La Birreria” of Naples. An historic building for the territory, former headquarters of the “Birra Peroni” factory, which will be completely transformed into a commercial and multi-purpose complex.

The project was created with the aim of redeveloping one of the economic and social landmarks of the populous district of Miano, in the northern part of the Campania capital. Thanks to the renewal of the original structures, “La Birreria” will become the symbol of the urban recovery of the neighborhood. Alongside the works for the construction of the multi-purpose center, the project will also concern the expansion of the road network.

The total area of the intervention will occupy an area of about 10 hectares, just 5 kilometers away from the city center, in a highly urbanized area that is easily accessible along the perimeter axis. The catchment area is significant: 1 million and 170 thousand residents, considering the 20-minute journey. The opening is scheduled for the spring of 2019.

“This of La Birreria is a very complex project, a challenge that is demanding all our efforts but it is also very stimulating, because the area in which it stands has been the subject of a work of profound environmental requalification, the benefit of which will be the whole territory “, said Alberto Deiana, project manager and real estate executive of Mi.No.Ter. SpA. Of the Cualbu Group. “Thank you

to the experience gained on similar works, Svicom was the ideal choice as our partner in this project of deep territorial regeneration and to manage it in the best way”.

The commercial area – consisting of over 21 thousand square meters of Gla that will be animated by 68 shops and medium-sized areas, the “Conad” food anchor and 1,300 parking spaces distributed in underground and multi-storey car parks – will be integrated with an area residential, a sector with offices and services and with a vast public urban park of 7 thousand square meters. A winning mix between commercial offer and new services dedicated to health, leisure, catering and entertainment, able to make the new shopping center a “space for people”.

“La Birreria is the synthesis of the evolution of the shopping centers we are witnessing in recent years and which populates the debates among the operators in the sector. And it is the future of the sector itself, especially in Italy “, says Alberto Albertazzi, Director General of Svicom. “Structures that approach the customer, integrating with the historical centers, offering restaurants and services, meeting places and pleasant and protected social spaces. In Italy, then, they become a tool and opportunity to redevelop urban areas that for years have experienced degradation at the expense of the community. The Brewery is all this and Svicom is happy to contribute with the Cualbu Group to the evolution of the sector and the wellbeing of the citizens of Naples “.

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