"Strike at the colour" in Lecce!

Under the patronage of the Region of Puglia, the Province and Municipality of Lecce, "Strike at the colour" starts, an awareness campaign to for the citizens of Salento aimed at the adoption and respect of the "Colour and street furniture plan (PCA)".
Mongolfiera Lecce shopping centre and Duriplastic paint factory are the patrons of this project.
The latter has started the census and identification of the typical historical colours of the territory and it will present the "Colour bouquet of Salento" for its adoption into the PCA program to the towns by 2012.
On the other hand Mongolfiera Lecce Shopping Centre has fitted a photographical exhibition in the gallery that people may visit till the 19th of February: object of the exhibition are archive images framed in pin shapes, that subsequently will be placed around the city following a guerrilla marketing strategy.